''Land of the Pharaohs'', 1955 - art by Luigi Martinati is a mixed media by Movie World Posters which was uploaded on February 2nd, 2022.
''Land of the Pharaohs'', 1955 - art by Luigi Martinati
A vintage Italian movie poster of ''Land of the Pharaohs'', a historical epic film released in 1955, directed by Howard Hawks and starring Joan... more
Title
''Land of the Pharaohs'', 1955 - art by Luigi Martinati
Artist
Movie World Posters
Medium
Mixed Media - Vintage Movie Poster
Description
A vintage Italian movie poster of ''Land of the Pharaohs'', a historical epic film released in 1955, directed by Howard Hawks and starring Joan Collins, Jack Hawkins, and Stephen Boyd in the lead roles. The film is set in ancient Egypt and revolves around the construction of the Great Pyramid of Giza.
The story of the film follows the ambitious and ruthless Pharaoh Khufu, portrayed by Jack Hawkins, who desires to build a magnificent pyramid as his eternal tomb. To achieve this monumental task, he enslaves his people and forces them to work under brutal conditions. Joan Collins plays the role of Princess Nellifer, a seductive and cunning woman who becomes the Pharaoh's second wife and uses her influence to manipulate him and further her own interests.
As the construction of the pyramid progresses, tensions rise among the workers, and the film explores themes of power, greed, betrayal, and the human cost of achieving grandeur. The movie also delves into the religious and cultural aspects of ancient Egypt, including the rituals and beliefs surrounding death and the afterlife.
"Land of the Pharaohs" is known for its impressive set designs and elaborate costumes, which capture the grandeur and opulence of ancient Egypt. The film also features spectacular scenes depicting the construction of the pyramid, showcasing the massive scale of the project.
While "Land of the Pharaohs" received mixed reviews upon its release, it has since gained a cult following for its historical and archaeological aspects, as well as for Joan Collins' performance as the cunning Princess Nellifer. The film remains a notable entry in the genre of historical epics and offers a glimpse into the world of ancient Egypt and the construction of one of its most iconic structures, the Great Pyramid of Giza.
About the poster artist:
Luigi Martinati (1893-1983), born in Florence, Italy, on Dec. 31, 1893, was a significant Italian illustrator and painter. He spent most of his career creating artwork for film posters.
While growing up in Florence, he attended the Academy of Fine Arts, then moved to Rome in 1911 when he was 18. There, he worked as an apprentice for film poster artist Federico Ballester (1868-1926), the father of Anselmo Ballester, who also became a poster artist.
Between 1923 and 1941, he devoted himself to advertising illustration. He designed posters of various subjects and themes, from commercial advertising billboards to tourist signs to political posters to significant celebratory events.
He later became the director of IGAP (Impresa Generale Affissioni PubblicitĂ ), a leading advertising agency in Rome. In that role, he began collaborating with various film companies, primarily Warner Brothers studios. Soon after World War II, the advertising sector became dedicated exclusively to movie illustrations.
In the mid-1940s, he teamed up with two other painters of Italian film posters, Anselmo Ballester and Alfredo Capitani. Together, they founded BCM studio (using letters from their surnames) and dedicated their efforts exclusively to producing film posters.
Martinati's images typically invoked robust realism. His style was characterized by a foreground depicting a large portrait with a minor scene in the background. He also stands out for his technique, which focused on the strength of the subjects without lingering on details and particulars. The heroes of Martinati posters are realistic and believable, with few exaggerated expressions or poses..
In 1959, he cut back on his partnership with Warner Brothers and other film production and distribution companies. By 1967, he discontinued his successful career as a film poster artist to work primarily as an easel painter.
He died in Rome in 1983 at the age of 90.
To see some of his other posters, enter his last name in the search.
Uploaded
February 2nd, 2022
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